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By far the most used and sought-after gemstone for jewelry, its name comes from the ancient Greek word "Adámas," meaning invincible, indomitable, indestructible. The name's origin is reflected in the extraordinary hardness of the material, the hardest on earth, scratchable only by another diamond. Precisely because of this characteristic, diamonds have always been associated with eternity, which is why they are used to mark important life occasions such as births, engagements, weddings, and anniversaries.

The Gemological Institute of America (GIA) developed, in 1953, the first globally accepted standard for describing diamonds, evaluating 4 characteristics: COLOR, CLARITY, CUT, and CARAT WEIGHT.
Today, the 4Cs of diamonds are the universal language for evaluating the quality of any diamond, anywhere in the world.

DIAMOND

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A diamond is graded to determine its relative colorlessness based on the color scale ranging from D (colorless) to Z (light yellow or brown).

GIA assigns a color grade by comparing each diamond to a master set under a highly controlled lighting and viewing environment.

Color variation is a fundamental element of diamonds, and since the most common color in nature is light yellow-brown, the more colorless a diamond is, the higher its value and rarity. While many diamonds may appear colorless to the untrained eye, many stones possess a slight yellow or brown hue. Even the slightest nuance in color can significantly affect a diamond's value.

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THE COLORED STONES

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